e-commerce

Brands generate revenue when clicked

HOW IT WORKS

Advertisers bid against each other for brand placement on 

all digital lottery games. When a player clicks a brand, 

a "click fee" equal to the winning bid amount is paid by 

the advertiser. GameSoft proprietary e-commerce 

software facilitates the process, enabling diversification 

and expansion of the lottery into e-commerce. 

This new and exciting e-commerce functionality gives players the option to "shop while you play." Every time a player 

clicks a brand, the lottery generates revenue from 

the multi-billion-dollar digital ad space.

Brands generate revenue when clicked